“Move the Community Around & Join Give Blood Alliance” ceremony

The Hong Kong Red Cross Blood Transfusion Service (BTS) has launched the “Give Blood Alliance” campaign this year to encourage members of the public to donate blood and become regular donors. Corporates and community groups have already been showing support by joining the Alliance.

 The BTS kicked off the “Move the Community Around & Join Give Blood Alliance” ceremony at the PopCorn shopping mall today with Dr Chui Tak Yi, JP, Under Secretary for Food & Health being the officiating guest.

“There is no substitute of blood. As there is a limited shelf life for blood products, we have to grow the donor community to maintain a stable blood bank. We will rally the support from all sectors and to recruit more regular donors to ensure a stable blood supply in Hong Kong,” said Dr Chui.

“Give Blood Alliance”, the BTS 2018 brand new recruitment and publicity campaign, aims to recruit more donors by rallying the support from all sectors in the community. In particular, the BTS is looking forward to partnering with corporates and community groups to host more blood donation events.

To echo the programme, the BTS will reward “Give Blood Alliance” logos, including Gold, Silver and Bronze Awards, to corporates and community groups with strong participation in blood donation. The list of supporting corporates and community groups will be announced via mass media and digital platforms to acknowledge their efforts in upholding corporate social responsibility.

In addition, BTS will initiate the “Turning Challenge”, which aims to raise the importance of blood donation by challenging donors the feeling of having a severe anemia. The challenge requires participants to record a video and to post it on their social media channels. In particular, BTS would like to engage young adults and to recruit them as regular donors through this challenge.