Introduction to the "Give Blood Alliance" program

Organizations, both in public and private sectors, are putting more emphasis on corporate social responsibility, and hopefully people in need can benefit from this positive trend. In view of it, the BTS is launching “Give Blood Alliance”, a brand new recruitment and publicity campaign, which aims to recruit more donors by rallying the support from all sectors in the community. In particular, BTS is looking forward to partnering with corporates and community group to host more blood donation events. BTS believes the power of influencers in the donor community can help viral the importance of blood donation and thus make blood donation a lifelong habit.

To echo the programme, BTS is rewarding “Give Blood Alliance” logos, including Gold, Silver and Bronze Awards, to corporates and community groups with strong participation in blood donation. The list of supporting corporates and community groups will be announced via mass media and digital platforms to acknowledge their efforts in upholding corporate social responsibility.