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Join the Give Blood Alliance!

Organizations, both in public and private sectors, are putting more emphasis on corporate social responsibility, and hopefully people in need can benefit from this positive trend. In view of it, the BTS is launching “Give Blood Alliance”, a brand new recruitment and publicity campaign, which aims to recruit more donors by rallying the support from all sectors in the community. In particular, BTS is looking forward to partnering with corporates and community group to host more blood donation events. BTS believes the power of influencers in the donor community can help viral the importance of blood donation and thus make blood donation a lifelong habit.

 

To echo the programme, BTS is rewarding “Give Blood Alliance” logos, including Gold, Silver and Bronze Awards, to corporates and community groups with strong participation in blood donation. The list of supporting corporates and community groups will be announced via mass media and digital platforms to acknowledge their efforts in upholding corporate social responsibility.

Image: The ‘Give Blood Alliance’ is divided into ‘Big Alliance’ and ‘Small Alliance’. ‘Big Alliance’ needs to host a mobile blood drive at the venue provided by corporates or community groups, with at least 50 registered donors. Bronze award can be granted, if the blood collection reached 100; Silver award can be granted, if the blood collection reached 200; Gold award can be granted, if the blood collection reached 300. And for ‘Small Alliance’, they can visit any of the donor centre to make a donation with a group of 3 or above. Bronze award can be granted, if the blood collection reached 50; Silver award can be granted, if the blood collection reached 100; Gold award can be granted, if the blood collection reached 150.