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“Move the Community Around & Join Give Blood Alliance”

BTS initiates the “Turning Challenge”, which aims to raise the importance of blood donation by challenging donors the feeling of having a severe anemia. The challenge requires participants to record a video and to post it on their social media channels. In particular, BTS would like to engage young adults and to recruit them as regular donors through this challenge.

Image: Rules of 'Turning Challenge'

Step 1

Draw a cross

Step 2

Turn around it for 10 seconds

Step 3

Experience the feeling of having severe anemia

Step 4

Upload the video and tag three of your friends

Step 5

Challenge your friends with the number of turns

you made

Step 6

Invite your friend to join the "Give Blood Alliance"